The social-media world was abuzz with theories about the Mayan Apocalypse in December 2012. This buzz provided the perfect opportunity for Agility Recovery to spread its message with a little creative newsjacking. We created a humorous microsite that listed five tips to survive the Mayan Apocalypse, featuring funny videos alongside Agility’s disaster-preparedness services. And we kept the humor going when the countdown ended—letting latecomers in on the fun. The results were astounding. December is traditionally one of Agility's lowest revenue months, but December 2012 became one of the company's top three sales months ever.