Logo design and website - General Tire

A classic brand gets an overhaul.


After designing a new brand identity for General Tire, BigNoise completely reinvented their Web presence, creating a youthful feel and offering a viral, edgy site that will continue to grow as General evolves it's brand. The site’s backbone is the SYNC CMS which allows their in-house Web marketing manager to maintain tires, galleries, teams, news, etc.

The newly designed Team GT section was built to showcase General Tire's ever-growing team sponsorships. Visitors may watch video and see images of their favorite off-road racers.

General Tire Home page design
Logo Design - General Tire
The Garage Interactive
Team GT video integration
Tires category application development