On May 1, BigNoise launched the new Take Your Dog To Work Day microsite for the event. The site was designed and developed to allow visitors to register for the event, find out how to participate and enter their pooch in a photo contest.

First observed in 1999, Take Your Dog To Work Day was created by Pet Sitters International to celebrate the great companions dogs make and to encourage their adoption from humane societies, animal shelters and breed rescue clubs. This annual event encourages employers to experience the value of pets in their workplace for this one special day to promote pet adoptions.