BigNoise Reinvents the General Tire Logo
03/01/2007
Charlotte, NC -- 
Continental Tire recently asked BigNoise to design a new brand identity for their General Tire brand. With a new marketing focus on a younger audience, the logo needed to speak out to the X and Y generations.
The new mark (shown right) introduces a 3-dimensional feel that can act as a stand-alone icon if needed.
The logo, designed by BigNoise, received overwhelming high ranks within a market focus group prior to finalization and launch.
Continental Tire recently asked BigNoise to design a new brand identity for their General Tire brand. With a new marketing focus on a younger audience, the logo needed to speak out to the X and Y generations.The new mark (shown right) introduces a 3-dimensional feel that can act as a stand-alone icon if needed.
The logo, designed by BigNoise, received overwhelming high ranks within a market focus group prior to finalization and launch.
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