Website design - NASCARhall.com launch
Based on research and discovery around user experience in the Hall and on the Web, BigNoise developed a new content architecture strategy and design to bring the Hall of Fame experience to life on the Web.
New features include a re-designed home-page to offer a hierarchical glimpse of the Hall in several directions. The Connect section has been created to contain a Video Gallery, Blog and direct connection to social feeds. In addition, multiple areas of content were improved upon to provide a better usability experience based on past Web traffic statistics.