BigNoise Reinvents the General Tire Logo

Continental Tire recently asked BigNoise to design a new brand identity for their General Tire brand. With a new marketing focus on a younger audience, the logo needed to speak out to the X and Y generations.

The new mark (shown right) introduces a 3-dimensional feel that can act as a stand-alone icon if needed.

The logo, designed by BigNoise, received overwhelming high ranks within a market focus group prior to finalization and launch.