BigNoise Reinvents the General Tire Logo

March 01, 2007
General TireContinental Tire recently asked BigNoise to design a new brand identity for their General Tire brand. With a new marketing focus on a younger audience, the logo needed to speak out to the X and Y generations.

The new mark (shown right) introduces a 3-dimensional feel that can act as a stand-alone icon if needed.

The logo, designed by BigNoise, received overwhelming high ranks within a market focus group prior to finalization and launch.
Tags: identity

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