BigNoise Bags ShopBloom.com
Following extensive re-branding and advertising efforts, Bloom approached BigNoise looking for a site that would bring their fun brand and unique vision to the Web. BigNoise designed a modular site that features an interactive Flash navigation as well as some sophisticated tools that will help Bloom manage the site as they grow.
Behind-the-scenes the application includes a CMS (Content management System) that integrates the legacy store database to allow for easy updates to the Store Locator. Content for other areas of the site is also easily managed via the web-based CMS.
InBloom, Bloom's exclusive periodical, is a hallmark of ShopBloom.com. This application features a public version of the online magazine fed via the corresponding CMS and a monthly email newsletter that is branded and designed to consistently reflect the content of the printed magazine.
BigNoise worked closely with BooneOakley to provide effective content that is tied in with Bloom's current advertising and marketing campaign.
In 2004 Food Lion opened five Bloom stores in the Charlotte area to test the concept. The company has since opened an additional 13 stores in South Carolina, Maryland and Virginia and plans to expand to other markets next year.
Bloom is a supermarket designed to make shopping easier and more comfortable for customers. The aisles are wider, the shelves are lower and there are more employees to provide assistance.
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BigNoise, Inc. is a Charlotte, NC based design firm, whose services combine identity design & branding, web design, interactive media, technical strategy and traditional marketing to help clients enhance brand awareness and enable more effective communications with their key audiences.